In the global teaser campaign for Nike’s Mercurial shoes, we created an alternate reality in which the shoes gave the athletes unimaginable speed.
Tasked with creating a global teaser campaign for Nike’s Mercurial shoes, we created an alternate reality in which the shoes gave the athletes unimaginable speed.
Viral campaign with 1,3 million views on Youtube, this film was part of the Mercurial boot launch campaign aired during Brazilian World Cup's final match. The story followed the journey of Mercurial from it's creation on the designer’s desk to the arrival on Ronaldo’s feet.
Role Art direction
Creative Direction Davor Krvavac
Photo Niran Vinod
Editing Sam Rushworth
Retouching Happy Finish
Agency AKQA