North Star

2025 Campaign

We created Find Your North Star—a bold brand platform and campaign designed to fuel self-expression and empower NS youth audince to own their identity. Starring rising Colombian rap sensation Esteban Rojas and DJ Mareana, in a stage for unapologetic authenticity.

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Agency Livity London

Creative and Art Director Ale de Carvalho
Creative, Designer Emily Hang
Designer Lucy Grimes
Content Creative Lydia Wood
Senior Creative Producer Zerrin Oteng
Creative Strategist Adedeji 'Deji' Adeleke
Business Partner Fiona Ghobrial
Agency CEO Alex Goat

Director, 35mm Anderson Cuartas
Photographer Daniel Suarez
Photo Assistant Luisa Rua, Andres Restrepo Marín
Editor Emilie Terrier
Videographer, Editor Juan Felipe Olmos Babilonia
DOP Sergio Agudelo
Stylist Jeronimo Rendón

Bata Global Brand Director Olivier Heck 
Bata Global Marketing Manager Valentine Morand
Bata Marketing Manager Carolina Tejada Aldazosa