Nike_centred_image

Global integrated campaign

Global integrated campaign

Tasked with creating a global teaser campaign for Nike’s Mercurial shoes, we created an alternate reality in which the shoes gave the athletes unimaginable speed.

Tasked with creating a global teaser campaign for Nike’s Mercurial shoes, we created an alternate reality in which the shoes gave the athletes unimaginable speed.

Role Art direction
Agency
AKQA

Retouching Happy Finish

Role Art direction
Agency
AKQA

Retouching Happy Finish

nike-football-1
nike-football-2
Nike_centred_image
Nike-Ronaldo-cover

Viral campaign

Role Direction, art direction

Role Art direction for shooting, pre and post production

With 1,3 million views on Youtube, this film was part of the Mercurial boot launch campaign aired during Brazilian World Cup's final match. The story followed the journey of Mercurial from it's creation on the designer’s desk to the arrival on Ronaldo’s feet.

Creative Direction Davor Krvavac
Photo Niran Vinod
Editing Sam Rushworth
Agency AKQA