Global integrated campaign

To unveil EQ, the next-generation Mercedes-Benz concept car, we featured it with three internationally acclaimed artists and their accompanying protégés: promising talent from the new generation.

I worked with LA, London and NY offices, alongside the Karla Otto team and the creative director, producers, photographers and post production house, to influence the concept, treatment, and deliveries.

Role Creative direction and art direction for shooting, pre and post-production

Role Art direction for shooting, pre and post production

Agency Karla Otto 
Vice-President Marketing & Communication Nadine-Isabell Baier
Senior Account Director Marketing Francesca Robinson, Katrin Schenk
Senior Creative Strategist & Creative Director Seyna van der Linden 
Photo Luke Gilford
Director of Photography Gillian Garcia
Behind the scene Jonpaul Douglass 
Stylist Clare Byrne 
Hair & MakeUp Tamara McNaughton, Ozzy Salvatierra, Andrew Fitzsimons, Amy Nadine 
Producer Cat Crawford
Production Red Hook Labs
Post Production Griffin Post Productions

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Chapter I with M.I.A. & Tommy Genesis

January 2017

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Chapter II with Susan Sarandon and Bryn Mooser 

July 2017

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Chapter III with Amber Valletta and Auden 

October 2017

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Content for Social media and PR

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Weltweites Mercedes-Benz Mode-Engagement 2017: Susan Sarandon und das Concept EQ
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Petit Olivier Zahm for Purple Magazine

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