Branded content, social media campaign

Branded content, social media campaign

This social media campaign, in partnership with Tudor, encouraged readers to explore eleven natural wonders before they disappear. I worked closely with the creative director at Condé Nast to shape the vision, lead research, curate the content, design mobile and desktop websites, brief third parties and present to stakeholders.

This social media campaign, in partnership with Tudor, encouraged readers to explore eleven natural wonders before they disappear. I worked closely with the creative director at Condé Nast to shape the vision, lead research, curate the content, design mobile and desktop websites, brief third parties and present to stakeholders.

Role Creative direction, art direction, digital design, image curation

Role Art direction for shooting, pre and post production

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MADE FOR THE MODERN ADVENTURER

"Antarctica is huge and entirely white once you have left its edges. I came back from one expedition having crossed 1,800 miles of snow and had to write 100,000 words about it. Even if you have a thesaurus for the word white, it is difficult.”

SIR RANULPH FIENNES, SPEAKING TO THE GUARDIAN IN 2013

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In the early 1950s, the members of the British North Greenland Expedition wore TUDOR Oyster Prince watches on their wrists while carrying out a series of experiments in the most hostile conditions imaginable on Earth. Their watches, like the rest of their scientific equipment, took on the dimension of a scientific instrument whose reliability was crucial to life on-site.

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It does appear that global warming has caught up with Glacier National Park however. In the last century the number of glaciers has descended from 150 to 27 and now, if no action is taken, they are expected to disappear entirely by 2030. The consequences would be disastrous for the plant and animal species that exist on the national park. 

"I could hear every sound Glacier had to offer: the wind caught in the fireplace fluke, an owl screeching, the scuffling sound of deer hooves crossing through fallen leaves, an intermittent high whistle of a cow-elk or a lower deeper bull elk bugle, a train passing by in West Glacier and an occasional honk of a vehicle from Highway 2 in the distance."

THE WILD INSIDE BY CHRISTINE CARBO, SIMON & SCHUSTER, 2015

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The new TUDOR Style borrows its aesthetic codes from classic watches of the 1950s to the 1970s, echoing an era of vintage Italian two-wheelers and romantic rides. Striking an ideal balance between elegance and comfort, this retro-chic watch - available in steel or steel and gold, is a perfect fit in all circumstances.

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The prize reaffirms our conviction that with truth, courage and determination as our weapons, Tibet will be liberated.”

DALLAI LLAMA ON ACCEPTING HIS NOBEL PEACE PRICE IN 1989